It’s so true, these days, people only skim over headings so how do you get more people engaging with your expert content? This is where social media comes in as people love to share, even if it is just the heading they connect with.
Because it’s the engagement that matters online now, not just the view. Short, snappy headlines often inspire people, sometimes quotes or high-value snippets of your content with a stunning image, that can do the trick too.
Attention grabbing and professional images, logos and typography is the true success online for branding. Social shares are rampant with people who skim articles.
When you get to spread your reach and grow your Tribe online by your existing fans, and people who already love what you do, your brand goes to a new level.
Once you have your branding colours, fonts etc all sorted, then you need to devise a simple content creation plan. The biggest success of content creation is Consistency. Not just doing it once, but being a reliable ongoing source of good content creation is the true success of online reach.
Aim to share your brand message and personality throughout all your content. Show your expertise whilst showcasing your core brand values. Creating content is a huge growing industry, so if you are stuck for digital content to create, just head over to my epic digital content creation training website the Lunch Hour Marketers and grab some tips and tricks.
Get your staff involved, outsource content creation and you can even call for your top fans and customers to contribute to your content – just keep it growing. It’s your decision, and often there is no right or wrong.
Videos are getting more and more in demand, especially since Facebook allowed them into their feeds.
Find out what your customers want.
Don’t find customers for your content, create content for your customers.