Jim Cramer, host of CNBC’s Mad Money and author of the bestselling Stay Mad for Life, says “I’m not a celebrity, but I have a recognisable persona, and I have a brand, so to speak. It’s hubris for me to say this, but I think that’s how you get a book published these days.”
Jim says he has the “I know that guy” fingers pointed at him, and that’s enough to sell books.
Your ebook deserves to be seen by everyone in your niche but unless you have an effective internet marketing strategy no one will ever know about it. The difference between your ebook being great and being successful is your ability to get it in front of the people and get people to part with money to get a copy! Once you have the ebook completed and to your high expectations the battle is only half over. The rest of your work now is finding how to market it online. You could outsource that but once you realise how simple and cost effectively your ebook can be marketed you’ll want to do it yourself.
The best thing that you can do is make sure that your ebook is the best that it can be. Make sure that your ideas are crisp and clear, that it is error free grammatically and everything is spelled correctly. Also ensure that all illustrations help understanding the points you are making, and that it is pleasing to the eye. It is easy for bad illustrations to become a distraction so make sure they are done well. If you need get people to review and critique it for you and that you take their advice seriously. The better your product is, the more excitement will be created around it. Strive for excellence and people will strive to get what you offer them.
Use word of mouth to spread the word about your ebook. It would be best to supply your customers with a form that they can recommend it to their friends and associates. Make it so that they can send a personlised invitation to them with a link back to your site. If your customers like it and find it beneficial they are going to spread the word about it.
Another marketing strategy that is going to be incredibly helpful is providing short articles full of good information to ezines, article directories, and other third party sites. The internet is full of these type of websites and used by a wide range of people to seek out this kind of information.
What this can accomplish is you make yourself known on a wider audience as an authority or expert on the subject you are dealing with. This will only help you, though, if you provide a link to your site or your ebook. Don’t let them know everything you know. Leave them with only part of the answers or information that you want them to know and that to get the rest of it they are going to have to pay for it. If you do this part right, they are going to buy.
A key strategy is to create a group of customers who will keep coming back and buying what you offer in the future. Offer free incentives for them to buy your ebooks like a free checklist, or your weekly newsletter, or even an ebook that you have written earlier or one that you have rights to. The benefits of the newsletter is that you are seen as a constantly good source of information and you stay on their radar. When you have your next ebook, you will have your first group of customers ready to go. Make sure, though, to reward these loyal customers with freebies or discounts on your next books because these are the ones who will really do the best marketing for you.
These ideas are only the tip of the iceberg but enough to get you going. If you have something excellent to offer people on the internet with your ebook, have a marketing strategy that will bring it the attention it deserves.